Brand story
Life of Ease began during the 2020 lockdown when I was on a mission to create the ultimate tracksuit. It was a slow and meticulous process. As a stickler for detail, I went through round after round of sampling until every measurement and aspect of the design looked and felt perfect.
Fast forward, and the collection has expanded, but our commitment to ease remains unchanged. We design with simplicity in mind, creating pieces that are easy to wear and live in.
Co-ords are at the core of Loe. As someone who spent their youth throwing clothes all over the room, struggling to put outfits together - matching sets were the solution. A life of ease to me is having a full outfit already sorted so getting ready is easy and fun.
It’s also a state of mind. A life of ease is about seizing the day, doing what makes you happy, and living in the moment.
Responsibility
We don’t like fast fashion and don’t mass produce. To eliminate waste, we make our collection in tiny batches at a small, family-run factory, and keep our styles classic and timeless.
We are constantly working to reduce our carbon footprint. Our garments make no unnecessary stopovers; they travel directly from the factory to our door.
For sustainability, we use only 100% organic cotton. Global Organic Textile Standard (GOTS) certified, it’s grown from non-genetically modified seeds and uses 88 per cent less water and 62 per cent less energy than conventional cotton production methods.
Our labels and packaging are all made from recycled materials.
