Brand story
I wanted a new tracksuit to lift my spirits during the 2020 lockdown – the perfect fit, in a vibrant colour, that was ethically and environmentally conscious – but couldn’t find what I was looking for.
This set me on a mission to create the ultimate tracksuit. It was a slow and meticulous process. I’m a stickler for detail, so went through round after round of sampling, until every measurement and aspect of the design looked and felt perfect.
A life of ease is a state of mind It’s about seizing the day, doing what makes you happy, and living in the moment.
I designed these tracksuits to take you anywhere – on adventures, to play sport, out with friends, or to make a cocktail at home after a long day; whatever your life of ease looks like, and whatever makes you most happy.
I use vibrant colours because I believe they contribute to a positive mindset. It’s no coincidence that wearing something colourful can lift your spirits: humans have used colour as a form of medicine – known as chromotherapy – for over 4,000 years.
Responsibility
We don’t like fast fashion and don’t mass produce. To eliminate waste, we make our collection in tiny batches at a small, family-run factory, and keep our styles classic and timeless.
We are constantly working to reduce our carbon footprint. Our garments make no unnecessary stopovers; they travel directly from the factory to our door.
For sustainability, we use only 100% organic cotton. Global Organic Textile Standard (GOTS) certified, it’s grown from non-genetically modified seeds and uses 88 per cent less water and 62 per cent less energy than conventional cotton production methods.
Our labels and packaging are all made from recycled materials.
