Brand story
Life of Ease began during the 2020 lockdown when I was on a mission to create the ultimate tracksuit. It was a slow and meticulous process. As a stickler for detail, I went through round after round of sampling until every measurement and aspect of the design looked and felt perfect.
Fast forward, and the collection has expanded, but our commitment to ease remains unchanged. We design with simplicity in mind, creating pieces that are easy to wear and live in.
Co-ords are at the core of Loe. As someone who spent their youth throwing clothes all over the room, struggling to put outfits together - matching sets were the solution. A life of ease to me is having a full outfit already sorted so getting ready is easy and fun.
It’s also a state of mind. A life of ease is about seizing the day, doing what makes you happy, and living in the moment.
Responsibility
We don’t like fast fashion and don’t mass produce. To eliminate waste, we make our collection in small batches at a family-run factory. We focus on making classic and timeless styles that you'll wear again and again.
We are constantly working to reduce our carbon footprint. Our garments make no unnecessary stopovers; they travel directly from the factory to our door.
We use only 100% organic cotton. It’s grown from non-genetically modified seeds and uses 88 per cent less water and 62 per cent less energy than conventional cotton production methods.
Ethically Made with Integrity
We’re committed to fairness and responsible production. Our factory in Portugal is SMETA-audited, meaning it meets rigorous standards for ethical labor, health and safety, environmental care, and business integrity. This ensures that every product is made with respect for people and the planet.
